Word: chevrolet
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...winner of the 1954 race for the No. 1 spot in the auto industry was Chevrolet. So said R. L. Polk & Co., the industry statistician, last week. In 1954 automobile registrations, Chevrolet led Ford 1,417,453 cars...
Ford promptly protested. It charged that Chevrolet had in effect stuffed the ballot box. Its dealers registered 56,802 cars in their own names, nearly 42,000 more than Ford dealers, according to the Polk computations. Only after subtracting the dealer registrations, said Ford Vice President R. S. McNamara, could one arrive at "actual sales to customers." These showed Ford clearly the legitimate winner by 25,257 car registrations, or 2%. Snapped a Chevrolet official: "Smoke screen. We're still the leaders, and we defy anyone to tell us differently...
...answer to the monopoly of the Hederman family's Jackson Clarion-Ledger and Daily News (TIME, Nov. 8). For its first run, the afternoon State Times printed more than 40,000 copies of a neatly made-up 32-page issue. State Times Chairman Dumas Milner, millionaire manufacturer and Chevrolet dealer who led the movement to start the newspaper, said that the State Times already had between 30,000 and 35,000 subscribers, thus reached its estimated break-even point for circulation even before it started publishing...
...Angelo. Texas (pop. 52,000), the murder was the biggest news in years. Wealthy Helen Harris Weaver. 51. wife of a prominent local architect, had tried to start up her Chevrolet one morning last month and been killed by a bomb planted under the hood and hooked up to the ignition system. Her husband. Harry, 67, told police he suspected that his ex-son-in-law, Harry Washburn, a down-and-out Houston contractor, was involved in the murder. Washburn, said Weaver, had been threatening the family and trying to extort money. But District Attorney Aubrey Stokes had other ideas...
...boosting its production from 13% of the industry's total to 19.5%. Plymouth bumped G.M.'s Buick from third place in the output race, with 64,000 cars produced; Chrysler (including the new Imperial) passed Cadillac, with 17,470 cars v. 14,135, but G.M.'s Chevrolet clinched the No. 1 spot for the month with production of 154,517 cars v. Ford's 143,761. And the cars were selling: Ford reported its best January sales ever...