Word: chevrolet
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...with Ford on June 1, with Chrysler Aug. 31. Ford and G.M. are the key targets, and U.A.W. is sure to play off one against the other. While Ford would be under strong pressure to settle any strike before losing too much ground in its race with Chevrolet, G.M. might be under similar pressure from its stockholders...
...Biggest: 164,876. in the week ending June 17, 1950.) Ford set a post-World War II record; both Chevrolet and Buick scored alltime highs...
...Bargain Hunters. Some dealers charged their troubles to bootlegging or the race for first place between Ford and Chevrolet rather than to their own lack of sales enterprise. Denver Chevrolet Dealer Bud Viner blamed his average $275 discount on bootleggers who take advantage of Denver's freight rate ($150 from Detroit) to bring in cars by tow. Said he: "There are more new cars on used-car lots in Denver than in new-car dealer showrooms." But the big reason for price cuts was that buyers became accustomed to them in the last year...
...CHEVROLET WON the 1954 auto-production race by a hair, but Ford claims the sales lead for the first time since 1935, though final sales figures will not be in until February. Though Chewy made 1,414,286 cars to Ford's 1,394,657, Ford claims that it sold more. In 1953 Chewy outproduced Ford by nearly 20%, yet sold only 17% more cars...
...Midwest stood on the threshold of an industrial renaissance: Cleveland, a new chemical capital, was fast becoming a major auto-producing center with new semi-automatic Ford and Chevrolet factories. Along with Chicago, Detroit and other Great Lakes cities, Cleveland in 1954 could look forward to a new commercial life with the passage of the St. Lawrence Seaway Act. In a few years the new waterway would make them world-trading seaports...