Word: chevrolet
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...least 1 in. wider than present models. Low-priced Plymouth, which was jostled out of third place this year by G.M.'s Buick, will be stretched 10½ in. to an overall length of 204 in. (v. 198 in. for the current Ford, 196 for the current Chevrolet); medium-priced Dodge will be 212 in. long, only 4 in. shorter than Cadillac. Up and down the line, every model will have bodies that taper gracefully in at the top, wrap-around windshields, longer, lower hoods. Inside, all automatic shift levers have been transferred to the dashboard. Outside, customers...
...bedroom) and private bathroom (where Ickes used to wipe his feet happily on a bath mat emblazoned with the Republican elephant). In Ickes' enormous room, at Ickes' great, gleaming desk, there now sits a successor who cares nothing for mussolinian magnificence: Douglas McKay, 61, veteran Chevrolet dealer -"the old car peddler," he calls himself-from Salem...
...dealers blame their woes on the manufacturers, and they especially blame Ford and Chevrolet for over producing in their all-out race for first place. Furthermore, dealers angrily charge that factory distributors themselves are among the worst bootleggers. Manufacturers could easily check bootlegging by simply lifting franchises...
Many dealers also feel that auto prices are too high, and should be cut at the factory level so that dealers would not have to bear all the burden of present reductions. For example, a Chevrolet that sold for $800 in 1940 is now about $1,600. Automakers like to say that a 100% price rise in 14 years is no more than the general increase in prices. What they neglect to say is that the price they quote in ads is the stripped-down one. On some low-priced models, extra equipment...
...Chevrolet sedan...