Word: chevrolet
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Last week the Wall Street Journal tried to scoop the industry by coming out with a dope story, illustrated with sketches of the 1955 models of Chevrolet, Ford and Dodge. Those who have seen the new models thought that the Journal had picked up some old blueprints of the Chevrolet; there have been at least two new designs since that model. Ford executives were frankly surprised at the sketch of the front end of the Ford: it looked like a Studebaker, bore little resemblance to their 1955 model. The most accurate sketch was of the Dodge, with a flat hood...
...model changes will be in Chevrolet and Pontiac, which will generally resemble the Olds, have wrap-around windshields and, probably, visored headlights. Chevvy will also have a new V-8 engine with about 150 h.p., v. its present 125-h.p., six-cylinder power plant. Pontiac will probably get a 150-h.p., V-8 engine to replace its present 127-h.p straight-eight...
Most dealers blame overproduction for their troubles, chiefly because of the race between Ford and Chevrolet for first place. Others blame dealers themselves for the wild & woolly sales blitz last fall to clear out 1953 stocks to make room for new models. The result: customers got the idea that they could almost name their price, and they are still trying to do it. Old-line dealers think that the trouble is due to lack of sales savvy on the part of new dealers...
...every year, and 175 like-minded groups have sprung up across the country with members driving everything from British MGs ($2,250 and up) to Jaguar I 20s ($3,345 and up) to 4.5-liter Ferraris ($15,000 and up). Detroit is obviously perking up and taking notice. The Chevrolet Corvette and the Ford Thunderbird (TIME, Feb. 2, 1953), though probably not sporty enough for European purists, are efforts to meet 1) the conditions of the U.S. highway network, and 2) the tastes and pocketbooks of a potentially good-size U.S. market...
...Locomobile, such still familiar ones as Mercedes and Fiat. The driver lists included such U.S. professionals as Barney Oldfield, Ralph de Palma, such millionaire amateurs as William K. Vanderbilt himself and Spencer Wishart, such Europeans as Jenatzy, first man to exceed 60 m.p.h., Lancia, Nazzaro, Victor Hemery and Louis Chevrolet. But the toplofty language of the racing notices enraged many a Long Island citizen from the first: "All persons are warned against using the roads between the hours of 5 a.m. and 3 p.m. . . . Chain your dogs and lock up your fowl." By 1910, more than the local farmers were...