Word: chevrolet
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FORD bumped Chevrolet out of first place in auto sales during 1953's last quarter for the first time since 1935. Final figures: Ford, 328,306 cars; Chewy, 314,827. Though Ford's lead was due largely to Chevrolet's model change in December, Ford claims it continued to lead the field in January...
...your position should definitely buy a Nash "Airflyte." ' A dealer from Indianapolis wired his direct pitch, making traditional use of the salesman's superlative: 'I herewith ask you to buy America's greatest car for value, power, economy and styling-a 1954 Chevrolet. Advise.' "A Washington, D.C. dealer resorted to two pages of blank verse and enclosed a key to a new Studebaker sedan for the Secretary and Mrs. Weeks. A young local salesman wrote that he had been selling cars for only a year and added, 'If I may have this opportunity...
Ford, which hates to take a back seat to Chevrolet, this week showed off its answer to Chevrolet's Corvette sports car. On view at Detroit's Auto Show is the company's first production sports car, a handsome racy-looking convertible called the Thunderbird...
Ford said it would start the lines rolling this fall on the Thunderbird, sell it for about $3.050 (plus taxes and optional equipment), or some $400 cheaper than the list price on Chevrolet's Corvette...
Overall, the Federal Reserve Board announced that industrial production had a "slight further decline" in January, after dipping in December to a level about 7% under last summer's record peak. Truckmakers were scheduling a cut of 10% to 15% in first-quarter production, and Chevrolet was trimming back its output slightly. Nash announced price cuts in its cars ranging from $20 to $210, the larger cuts resulting mostly from eliminating radios, heaters, etc. But in Atlanta, where 750 of the 1,370 employees at a Chevrolet plant were put on a four-day week, Cadillac buyers were told...