Word: chevrolet
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...ding-dong battle with Chevrolet for top place, Ford spent $65 million on its 1954 line. Chief new feature: an overhead-valve V-8 engine that delivers 130 h.p., v. 110 h.p. in last year's model. A new Ford hardtop, the Skyliner, and the Sunliner convertible have transparent plastic roofs over the driver's seat...
...Willys Motors announced a new two-passenger sports car, the Kaiser Darrin 161, designed by Howard A. Darrin, who has done cars for Packard and Lincoln as well as custom cars for Rita Hayworth and Errol Flynn. Like Chevrolet's Corvette, the Darrin 161 has a plastic body that weighs but 300 lbs. (total weight: 2,175 lbs.). Powered by a six-cylinder, 90-h.p. engine, it has six forward speeds and doors that slide into the front fenders instead of opening outward. Factory list price...
While more steel was produced in 1953 than ever before, so were more plastics. Chevrolet's Corvette, with a Fiberglas body, was just getting into mass production; it might be the forerunner of a whole new school of automobile design and materials. The chemical industry, cashing in on the new field of petrochemicals, was finding new markets every day; polyethylene, for example, once known merely as the squeeze-bottle plastic, was replacing rubber, metal and even other plastics in everything from piping to poker chips. Textile makers had to cope with a bewildering new array of synthetic materials...
...Studebaker is shut down until early next month; Hudson and Packard cut their work forces. Still unaffected are General Motors and Ford Motor Co., both of which are planning higher output of their cars in the first quarter of 1954 than in the same period of 1953. The Ford-Chevrolet race for supremacy appeared to be starting its second lap, and Buick, planning a 10% increase, was gunning for Plymouth's third position...
...Chevrolet expects to sell close to 1,700,000 cars and trucks next year, only 100,000 short of the alltime high set in 1950, and Ford is tooling up for record production. Said Henry Ford: "I expect automobile production the first of the year to be the highest in U.S. history...