Word: chevrolet
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...dealers resorted to all sorts of come-ons. Customers were promised everything from a $10,000 life-insurance policy (one year prepaid) and a 125-piece silver-plated service to 200 gallons of gas free with every car costing over $1,000. A Chicago dealer advertised a '41 Chevrolet for $175, and "this '42 for a penny." A Dallas dealer reduced the price of a car every three hours until it was sold. A Los Angeles salesman promised a 25-by-100-foot lot (including mineral and oil rights) with every used car vintage...
...representatives around the country, urging dealers to get rid of their huge stocks at any cost. Those who took the advice often took heavy losses, but they cleared out old cars, freed tied-up cash, and put their dealerships on a sound basis. To dramatize the campaign, the Metropolitan Chevrolet Dealers of Detroit organized a "Funeral Parade" of jalopies, towed 35 old cars through the streets and burned them...
Glass Chewy. Chevrolet's sports "Corvette," G.M.'s first car with a Fiberglas body, came off the assembly line last week. Production this year will reach 50 a month, next year 1,000 a month. Price...
HUDSON will have a sports car to compete with Chevrolet's racy "Corvette." Price: around...
Battleground Ahead. With this kind of bounce and zest, the top brass looks forward to the fast-approaching day of a buyers' market in cars. They think that will be their chance to make the Ford car once more the No. i seller, knock out Chevrolet. At present, G.M. and Ford are selling all the Chevvys and Fords they can make. Since G.M. has greater productive capacity, it can turn out more Chevvys than Ford can make Fords...