Word: chevrolet
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...Troubles. It was a dramatic gesture, but no single change could save the ailing Ford Motor Co. The Ford car was second to Chevrolet, and the company had fallen far behind the industry in engineering and styling. World War II, with its big military orders, gave the company a breather. But at war's end, after the death of Edsel Ford and with the rapid aging of Old Henry, the tough job of saving the company was handed to young Henry (who signs his office memos...
...state-owned automobiles. Reason: during his campaign for the Democratic gubernatorial nomination last summer, Lawyer Clement had pointed a shaming finger at the well-wheeled Gordon Browning administration and promised: "In my administration, no state commissioner will ride in a car above the level of a Ford, Chevrolet or Plymouth...
...autos headed out of Los Angeles for Sun Valley in the fourth annual "Mobilgas Economy Run," a three-day trip to determine which U.S. car gets the best gas mileage. General Motors, which has passed up the test in the past, did so again (one dealer entered a Chevrolet on his own hook, but was disqualified when he missed a turn and ran out of gas). Willys did not participate either. But aside from them, every standard make mass-produced in the U.S. was represented...
Mixmaster Needed. In a sense, the new car is as old as the auto industry, which was weaned on sports cars and road races. In the first two decades of the century, such iron-armed drivers as Barney Oldfield and Louis Chevrolet were the heroes of the day. In 1906 a Stanley Steamer achieved an unofficial speed of 197 m.p.h. Young bloods roared along the dusty roads in Mercers, Stutzes, Mercedes and Locomobiles, exhausts thundering like Catling guns, driving horses and timid folk into the fields...
...with a new body, the Skylark; Cadillac brought out its El Dorado, Packard its Caribbean, and Oldsmobile its Fiesta. Kaiser-Frazer plans to bring out a fiber-glass plastic roadster this spring. Sports-car fanatics regard these cars as still too big. But even the fanatics were impressed when Chevrolet showed off its new fiber-glass plastic Corvette a fortnight ago. The Corvette, still to be put into production, seemed to have everything the best European sports cars have -except the ultra-high price...