Word: chevrolet
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Backstage at Denver's Coliseum one night last week, Dwight Eisenhower ran a hand over his bald head. "I want to be sure everything is on straight," he quipped. Then, as Colorado's Governor Dan Thornton boomed out an introduction, blue velvet curtains opened and the green Chevrolet convertible in which Ike sat rolled out on to the floor of the arena, made a half circle and came to a stop. Stepping briskly up the steps to the podium, Eisenhower began a speech which foreshadowed the kind of presidential campaign he hopes to make...
...went into its fifth week, the whole steel-based economy of the U.S. began to slow down. The auto industry had already laid off 91,200 of its 1,200,000 workers. In Cleveland, Toledo, Buffalo and Atlanta, auto assembly plants began closing down. In Flint, Mich., the two Chevrolet plants laid off 10,000 men, AC Spark Plug 8,000, Buick 200. In the whole U.S., besides the 475,00 striking steelworkers, an estimated 250,000 others were out of work because of the strike, and other thousands soon would be. The strike's cost to date...
...record (old record: 149.95 miles per gallon) was set in a 1924 four-cylinder Chevrolet. But the car was completely rebuilt. The compression ratio was stepped up from the normal 6-1 to 10-1, the fan belt taken off (to save the power required to turn it), the six-ply tires pumped up to a pressure of 110 lbs. to cut down friction...
...also felt in the auto industry. With credit relaxed, sales rose; dealers had only 256,793 cars on hand v. 369,101 at this time last year. Demand was so brisk that it was again taking as long as eight weeks to get delivery on a Ford or Chevrolet, and four to six months on a Cadillac. Independents, whose sales had been soggiest, shared in the rise; Hudson's sales were up 40% for April and May, and Kaiser-Frazer's also gained. The buying impetus spilled over into appliances; General Electric reported its May sales of major...
Close the Eyes. There are lively descriptions of the early Vanderbilt Cup races, in 1904, 1905 and 1910, which were denounced from the pulpit but drew crowds like a magnet: "Louis Chevrolet wrapped his Fiat around a telegraph pole on Willis Avenue . . . Harold Stone, driving a Columbia, leapt the Meadowbrook bridge and shot into the mob, killing his mechanic and injuring a mixed bag of bystanders...