Word: chevrolet
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...showing of its new models in Manhattan's Waldorf-Astoria (TIME, Jan. 24) with a total attendance of 320,000. The new models had gone over so well that one Detroit "new-used" car dealer said he had been offered $853 above the list price for a 1949 Chevrolet...
...shakeup, Wilson also juggled around the men who make the cars, the five car-division vice presidents, who are, in effect, big manufacturers on their own. They are: Cadillac's Jack Gordon, 48, crack engine man, who worked ten years on the new Cadillac engine; Chevrolet's W. F. Armstrong, 49, a cherub-cheeked man who is nervously cheerful about his big job of staying ahead of Ford; Buick's Ivan L. Wiles, 50, a tall, greying statistician who moved up from comptroller into Red Curtice's job; Oldsmobile's Sherrod E. Skinner...
...million last year). Neither apologetic nor apoplectic, Witness Coyle pointed out that G.M.'s prices had not been out of line, that there had also been "profits for the customer." He asked the Senators to step outside. There, he had parked a 1929 Buick and a 1948 Chevrolet. The Chevvy, faster, more powerful and a bigger & better car, actually sold for fewer dollars than the Buick...
...Chrysler "new" used cars were still selling at over the list prices last week. Thus, most automakers thought that car prices would stay where they were for a long time. As for Wilson, who wanted prices to come down, too, he said: "I don't expect to see Chevrolet selling [again] for $500 or $600 in my lifetime." And C.E., like G.M., appears to be in the best of health...
...Force of habit and force of salesmanship, as much as ability to pay, determine which car is bought. Over the years Buick has become the "doctor's car" because it looks prosperous but doesn't sound too expensive. Between Chevrolet, Pontiac and Olds, the choice is often dictated by the necessity of keeping up with the Joneses. And the snob appeal that sells many Cadillacs can work in reverse: many a man who can afford one buys a Buick instead, for fear the neighbors will think he is putting on airs...