Word: chevrolet
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...division heads eyed their competitors, but they weren't having any trouble selling their own cars-yet. Cadillac, for example, boasted a backlog of 113,000 orders and up to 17 months' wait for delivery; Chevrolet, 1,500,000, and up to a long two years-all depending on the dealer's allotment and backlog...
...Three. Basically, the new models not only look alike; as far as the midsection of the body is concerned, many are identical. The small Oldsmobile (the Futuramic 76), Pontiac and Chevrolet have the same body from windshield to rear window; Cadillac, the big Oldsmobile and Buick also share a body style...
...same way that design now overlaps, so do prices. List f.o.b. prices on the 1949 Chevrolet range from $1,360 to $1,878; on the Pontiac from $1,721 to $2,722; the Oldsmobile from $1,764 to $3,338; the Buick from $1,787 to $3,797; the Cadillac from $2,840 to $5,253. Thus G.M.'s five divisions are competing among themselves...
...CHEVROLET had been radically changed in a big bid to stay out front in the lowest-price field. Lower and bigger, the Chevvy has larger windows, curving windshield, and new front-axle springing to make riding and steering easier. Also, for better riding, the rear seat has been moved ahead of the axle; for better visibility, the defroster keeps the entire windshield clear. Seats are wider, 60 inches in front and 58⅜ inches in the rear. Both the Fleetline (with the torpedo back) and the Styleline (with the square "bustle back") have Chevvy's 90 h.p. valve...
...gets his exercise by hiking through G.M. plants, where he enjoys listening to the syncopated rhythm of the production line. While walking some guests through Chevrolet's forge plant recently, he stopped to watch a young Negro feed long, red-hot rods into a machine which twisted them into knee-action coil springs. "Look," Wilson nudged a visitor. "He's going to let the rods pile up to show us how fast he can work. See how he gives the ends a little twist? He's our best man on this job because...