Word: chevrolet
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Blood drained from the faces of baseball purists earlier this year when someone suggested putting advertising on the sleeves of players' jerseys. But NASCAR covers every square inch of a driver's uniform and is proud of it. The right side of Gordon's Chevrolet is plastered with more than 40 logos, and fans say they go out of their way to buy the sponsors' products...
...resurrect See the U.S.A. in your Chevrolet jingle...
...Clay Ford Jr., great-grandson of the founder, who has promised to lead the auto industry into a pollution-free future. But Ford executives know that big, gas-thirsty vehicles are where the consumers and the cash meet. For years, General Motors has raked in oversize profits with the Chevrolet Suburban, long the standard-bearer among land yachts. Analysts say the spacious Suburban holds $10,000 to $15,000 in profit per vehicle. When the Excursion roars into showrooms this fall with a projected sticker price of $45,000 to $50,000, Ford could take...
...outwheeled, GM will unveil its new Chevrolet Suburban next month. Considering that the Excursion is nearly a foot longer than the current Suburban (18 ft., 3 in.) don't be surprised if GM has enlisted the Pentagon for design cues. "We set the benchmark for this type of vehicle," boasts Chevrolet/GMC spokesman Dee Allen. "We don't intend to simply hand it over...
When their high school let out at noon one Friday last month, Loren Wells and her four best friends embarked on two time-honored teenage traditions. First they went to the mall to shop for gowns for the junior prom this spring. Then they piled into Loren's black Chevrolet Corsica to go for a spin. At 3:45 that afternoon, a few miles from her home in Media, Pa., Loren's car began to drift off the highway, the sort of mistake seasoned drivers make--and correct--all the time. Sixteen-year-old Loren, who had got her license...