Word: chevrolet
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...first big postwar coming-out party, the debut of the 1949 Chevrolet and Pontiac, General Motors Corp. had spent a million dollars. The world's biggest automaker had bundled threescore U.S. automotive editors (and plenty of potables) aboard its Astra Domed, diesel-drawn "Train of Tomorrow," for a free ride from Detroit to New York. It would pick up the tab for a three-day whirl of luncheons, receptions and banquets for 5,000 people. All over the U.S., G.M. dealers were also cutting capers; Omaha Chevrolet dealers sent a flagpole sitter aloft for nine days...
...current TV Hooperatings, Howdy Doody ranks sixth, above the Chevrolet Tele-Theater and just below the Original Amateur Hour...
Many an auto buyer, cold-shouldered by dealers in May when a "new used" Chevrolet sedan went for $2,260 ($984 above the list price), found that he was loved in December. Lincolns, Kaisers, Frazers and Hudsons could be bought right off dealers' floors. So could trucks and farm equipment, once as short as Chevvies. After a long climb, employment and production in some industries were both dropping "unseasonally" at year's end. Though employment, at 60.1 million, was almost one million above the end of 1947, the Bureau of Labor Statistics' cost-of-living index, which...
Poor Sales. In Detroit, almost any car except Chevrolet, Plymouth and Ford could be bought right off showroom floors without trade-ins. DeSotos and Chryslers could be had with only a few dollars worth of extras (v. a postwar average of about $280 worth for all cars) while Packards could be bought "bare" (without accessories), a sign that the market was down. And across the U.S. used-car dealers were suffering their worst slump since...
...Argentina, Domingo Marimón is a man of means. He runs an undertaking business, smokes big cigars, campaigns against Perón, and races automobiles. In Buenos Aires one midnight last month, Domingo stepped on the starter of his 1939 Chevrolet and waited for the Gran Premio de la America del Sur to begin. So did 137 other drivers * in their Fords, Chevies and a sprinkling of Plymouths, Nashes and Buicks. At the signal, they roared off into the night...