Word: chevrolet
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William A. Tuttle '48 plunged to his death yesterday when his Chevrolet, coupe crashed through a 60-foot section of fence on the Harvard Bridge and plummeted 30 feet into the Charles River...
...Armstrong, 49, a G.M. vice president since 1944, moved up to general manager of Chevrolet, replacing the late Nicholas Dreystadt...
This fall Manhattan's R. H. Macy & Co. joins the animal fanciers with an owl whose, chest lights up with a big "6" (6% saving for cash). To dramatize various features of their service, New York's Chevrolet dealers plan to hire six dwarfs. Fitted with plastic masks and dressed as garage repairmen, the dwarfs will be addressed as Howdy, Quickie, Tidy, Thrifty, Brainy and Brawny...
...Except the six-cylinder business coupé, which was reduced $5 to bring it $2 below Chevrolet's comparable model, thereby giving Ford the chance to crow that it had the lowest-priced car put out by the "Big Three...
...line with most automakers, General Motors Corp. last week raised all its auto prices 8% to make up for increases in pay and materials (up $80 to $1,160 on a Stylemaster Chevrolet business coupé; up $119 to $1,685 on a Buick Special 4-door sedan). And Chrysler Corp.'s K. T. Keller said that other carmakers would have to start figuring new retail price increases as a result of the steel boost. Said Keller: "When our costs go up, prices have to follow." Automobile men guessed that the price rises would average over...