Word: chevrolet
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...know," he snapped, "that Chevrolet salesmen take prospects over to a Ford salesroom and slam a car door. When it sounds like this they just say 'see, tin,' then take them back and sell them a Chevrolet...
...Ford may or may not be a better car than the new Chevrolet, but there was evidence last week that the new Ford labor policy was much smarter than General Motors...
...same story, at the same hour, in other sections of Detroit, at Fleetwood Plant, at Chevrolet Gear & Axle. It was the same at the iron foundry in Saginaw, at Fisher Body Plant in Flint, at Delco-Remy in Muncie, Ind., at Delco Radio in Kokomo. It was the same at the warehouses in Los Angeles and Denver, at 80 G.M. plants in more than 50 cities in 19 states. A button had been pushed in Detroit and 175,000 U.S. men & women laid down their tools. Reconversion would have to wait...
...drop will keep Chevrolet the cheapest car of the Big Three. The prewar differential of $20 between the cheapest Fords and Chevrolets will now be considerably larger...
...Chevrolet's Marvin E. Coyle, 57, who will have the tough job of designing and selling the smaller and cheaper Chevrolet which G.M. plans to make...