Word: chevrolet
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...Detroit dream of a roaring postwar market got confirmation in a Chevrolet survey last week. It revealed that by the midpart of next year: 1) 6,500,000 prewar car owners will be earless due to sales & junkings; 2) 9,500,000 will be limping along in antiquated autos worth less than $100 each...
...this basis, sedan models of the lowest-priced group, Chevrolet, Plymouth and Ford, would retail for around $1,400. The predictions were based...
...nude white dolls are turned into storybook characters in a 40,000-sq.-ft. factory in San Francisco, where most of the work runs like Chevrolet's prize production line. The dolls move in a steady stream from spray-painting (a healthy suntan), through face-painting, hair-cementing (British mohair-blond, gold, auburn or brunette) etc., to a score of high-school girls who specialize, after school hours, in putting on panties, and then to the final dresses. But the sewing room is not so easy to manage. Even though Nancy Ann rotates sewing jobs so that every worker...
...when items like automobiles can again be produced in limited quantities, the reconversion problem must be faced head on. Sample question, already hissing around Detroit: Must Packard go on making Rolls-Royce airplane engines while Chevrolet-or Ford or Dodge or Nash-begins making cars...
...little regard for the public's fickle taste and fashions. Once he said: "Give them any color they want as long as it's black." Stubbornly sticking to these ideas, he continued to turn out his Model T until it was hopelessly obsolete. Up-&-coming Chevrolet-and the modernizing influence of his late son Edsel-forced him to junk Model T in 1927. By then he had lost a big chunk of the cheap-car market. He has never regained it. From then on Edsel's influence caused the Ford Co. to cater to the public. Edsel...