Word: chevrolet
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Some 1999 models shape up as virtual bet-your-company gambles. General Motors has sunk more than $3 billion into its new Chevrolet Silverado pickup truck to appeal to suburbanites who want cargo capacity and a rugged look without any loss of creature comforts. GM put its money under the hood and into the transmission with the aim of creating a quiet ride and responsive handling both on and off the road. To recoup its investment, the company hopes for Silverado sales totaling $14 billion--a sum equal to Microsoft's revenues for all of fiscal 1998--in the next...
...taxi driver reported his taxi stolen from 100 Cambridge-side Pl. The taxi, a yellow Chevrolet Caprice, was later involved in a hit-and-run accident on Rogers Street...
This fall may be one of the best times to buy a new car, with low prices and high rebates. And when it comes to the gas tank, some good deals are better than others. Among 1999 models on the EPA's brand-new mileage survey, Chevrolet's Metro offers the best bang for your buck, with 47 highway m.p.g., followed by Suzuki's Swift, Honda's Civic and Toyota's Paseo...
...traveled in armor-plated limousines, trailed by phalanxes of Chevrolet Suburbans carrying security agents from both China and the United States. A police helicopter monitored the motorcade route from above...
Girsky thinks the company needs to junk 27 models to eliminate redundancy and stop competing with itself. Take the Chevrolet Camaro and Pontiac Firebird. In their heyday, the sporty siblings divided up a broad and profitable market of muscle-car enthusiasts. These days, though, muscle mania has waned, and the pair is left slugging it out in a narrowing segment. GM execs may want to keep at least one of the offerings to compete with the popular Ford Mustang, but they are faced with a dilemma: both cars are built in the same plant in Quebec, and killing one would...