Word: chevrolet
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Three Harvard men were meandering through the Berkshires in a Chevrolet coupe one bright Sunday morning last month. They had been driving all night, and the three were huddled together in that slouchy "morning after the night before" fashion when suddenly the snooping nose of a new black Ford loomed into the mirror above the windshield. Now all Chevrolet owners know what that meant. It was just like waving a red flag before a bull. The driver's hot sporting blood surged up his spine; he awakened from his spell of dull lethargy and gave the accelerator a little push...
...road through the Berkshires is none too straight, in fact, it's very winding, and after the fifth depression of the accelerator rubber began to shrick on every curve. "This fellows's a fool," barked the driver of the Chevrolet, "he doesn't know when he's had enough." Suddenly the Ford began a Bedlam of horn-honking. It threw such an unchivalrous and vulgar element into the race that the Chevrolet driver immediately became so vexed that, together with a few bitter remarks, he stuck his arm out the window and rudely motioned for the Ford to pass...
...under Dr. Fishbein's control passes on the health claims of food processors, food advertising in the Journal mounted. Current users of full pages include General Foods (Postum, Post's Whole Bran), Corn Products (Karo Syrup), Knox Sparkling Gelatine, Best Foods (Nucoa Oleomargarine), Dole Hawaiian Pineapple Juice. Chevrolet and Buick are the only motor cars bidding for doctors' business. By advertisements, demonstrations at medical meetings and by packages sent to doctors' offices, Philip Morris has almost succeeded in identifying its brand as the doctors' cigaret. Chesterfield is the only other cigaret that has belatedly rushed...
Against the current used-car glut General Motors has again led the attack. Chevrolet is paying a $20 bonus for each jallopy junked, additional bonuses to salesmen who move more used cars than normally. Oldsmobile also has a bonus plan, stresses "safety inspected" used models. No mean share of GM advertising in the past few months has been devoted exclusively to used-car promotion...
Last week Ford Motor Co. announced easier finance terms for prospective Ford buyers. Feature of the plan was a maximum monthly payment of $25. Last week Chevrolet Motor Co. an nounced that during January it would pay its dealers $20 for every old car scrapped or junked, had appropriated $1,000,000 to get ancient wrecks off the highways...