Word: chevrolet
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...good, old days anyone interested in such a non-frilled service car could turn to the Chevrolet or Ford. Now there is no such car, unless one take to a truck! True, the new cars are sturdy and durable-upon the paved highway. But get them out into the unpaved, unimproved roads which we seek both for pleasure and for scientific purposes, and which still exist in abundance (and we hope will still be there for a long time to come) in our western States, and we would be stuck, literally...
...Chevrolet announces this year Master de luxe Models, strongly emphasizing beauty and style, and New Standard Models, featuring high-powered performance with economy...
...Chevrolet's special feature for this year is to be found only in the Fisher bodies of the Master De Luxe models. It is called the "Turret Top." This top consists of a single sheet of heavily insulated seamless steel which extends from the top of the windshield well down below the level of the rear window and which is welded to the sides of the body, and heavily reenforced by bows of steel. The special construction of this "turret top" protects driver and passengers from weather discomforts, outside shock, engine and body noises, and eliminates roof leakage. These tops...
...Chevrolet...
...Force. It is not surprising that Chevrolet could best Mr. Ford selling a six against a four (Model A). Yet Mr. Ford, selling an eight against Plymouth and Chevrolet sixes, has considerable difficulty in even holding his own. Messrs. Coyle and Hutchinson certainly do not reciprocate Mr. Ford's indifference to competition but they are by no means in mortal terror of the Man of Dearborn. What they fear, if anything, is a new force evident in Ford merchandising. And that force is powered by Edsel Bryant Ford, 41, heir-apparent to the last and greatest personal empire...