Word: chevrolet
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Henry Ford was one of the few motor-makers who kept their prices unchanged when other leading companies were raising theirs last April. Now motormakers were reported to be bitterly regretting their action, and wanting to reduce prices again without losing face. Chevrolet pointed the way by announcing a new model with a few changes and a lower price. Terra-plane followed. Last week the new Chevrolet model was on display at the 61 General Motors' shows throughout the land. General Motors also slashed other Chevrolet prices as much as $50, Pontiac prices...
Glenn Luther Martin Co., whose streaking bombers are the envy of all the world's armies, has only two stockholders-Glenn L. Martin and Louis Chevrolet. The founding president owns 525,000 shares. Mr. Chevrolet, who gave his name to the fastest selling automobile in the U. S., owns 1,000 shares.* This week all that will be changed. Through a banking group headed by Otis & Co. 325,000 Martin shares will be offered to the public at $11.50 per share. Founder Martin will donate 150,000 shares of his personal holding to the company for the deal...
...price of Plymouth $25 to $45, Dodge $45, Chrysler sixes $40 to $55, Chrysler airflows $100 to $130. DeSoto was left unchanged. Then Studebaker added $25 to its "Dictator" and "Commander," $50 to its "President." General Motors swung into line with increases of $20 to $30 on Pontiac and Chevrolet, $65 to $130 on Buick, $35 to $65 on Oldsmobile. Cadillac V-16s went up $300, La Salles $100. Hudsons went up $5 to $75, Graham-Paiges $50, except one model. A few independents left their prices unchanged, including Packard and Nash-and Henry Ford...
...race for the title "Fastest Selling Car in the U. S." Still far in the lead last week. Henry Ford suddenly cut prices. Since it was not a flat cut but reductions varying by sections of the country, motormen assumed that Mr. Ford was meeting the lower prices which Chevrolet achieved by quoting delivered price instead of F.O.B...
...hour after his paper had been sold, Editor Baker jumped in his Chevrolet coach, drove 40 miles to make a speech on "the finer things in citizenship." First issue of the Transcript after the sale urged its readers to use the same tactics in "the next round with the octopus." Editor Baker is campaigning for funds to defray legal expenses for 300 other water-rate strikers. Invited by the water company, after two denials, to attend a rate conference, Editor Baker refused to accept the settlement offer, has been barred from all future meetings. Meanwhile Editor Baker holds proxies...