Word: chevrolet
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...company. Last week when Auburn Automobile Co. cut $300 to $700 from the prices of its cars. President Errett Lobban Cord cheerily stated it was part of a campaign "to put men to work." Motormen noted that Auburn's low prices are now within $200 of Ford, Chevrolet and Plymouth, some $300 below its leading competitors in the $900-$1,000 price class. During the first four months of the year Auburn had 1.1% of the total U. S. passenger car business against 1.6% in the same period a year ago. First May returns showed Auburn doing...
...ground. The City of Detroit dragged her basket along the field, barely cleared it, came down with a gas-leak 10 mi. away in the Missouri River, luckily upon a tiny island. All the others fought electrical storms through the night. Second to land next morning was the Chevrolet entry (at Jamestown, N. Dak., 410 mi.) after her crew had thrown overboard all ballast including spare clothing to let the basket clear a high tension wire. An hour later, few miles away, the rain-sogged City of Omaha fouled a farmer's fence, spilled her crew to the ground...
Price War? The motor industry, flushed with the excitement of its spring sales drive (TIME, April 4), denied that a price war began last week. But no sooner had the new Ford prices been announced than Chevrolet made slashes of from $10 to $55. Pontiac followed with reductions of from $20 to $50. In the higher brackets, Hupmobile made $100 to $200 reductions. Willys-Overland, with its six-cylinder roadster $45 under the Ford V-eight, said it would enter no price war. Rockne, Graham-Paige, Continental-de Vaux all said no price changes were contemplated...
...Chevrolet...
...Rockne six, making its first public appearance, proved to be a trim little job with lines more like Plymouth's than Chevrolet or Ford. It can be recognized on the street by an R on the hubcap, a slightly slanted V-type radiator and the generous width of its glass panels. Its streamlined fenders will not be so distinguishable from its competitors this year as they would have been last. Prices: $585-$695 for the 66-h. p., 110-in. wheelbase model; $68s-$795 for the 72-h. p., 114-in. model...