Word: chevrolet
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Strenuous advertising copy is ready for launching next week. Excerpt: "Forceful as Rockne himself was forceful; practical as he was practical; stirring as his influence was stirring." The Rockne Six (the trade quickly called it the Rockne Coach) will sell at two prices. One model will compete with Ford, Chevrolet and Plymouth, marking Studebaker's entrance into the low priced field. The other will sell in the Pontiac and Essex range...
...after explaining that unwillingness to cooperate on Mr. Ford's part had dashed his plans for an automobile cartel (TIME, Oct. 26).* Last week Ford's world 1931 production was estimated by the New York Daily Investment News at 800,000 cars, equal to the estimate for Chevrolet, greater than that of any other competitor. Also last week, a Ford wage-cut heralded a new Ford model...
...extremely good report was issued by Chrysler Corp., whose Plymouth is bringing stiff competition to Ford and Chevrolet. For the nine months Chrysler earned $3,771,000 against $2,492,000. For the September quarter it turned in profits of $1,518,000 against a $916,000 loss in the same period of 1930. On the same day, the General Motors Corp.'s statement appeared. Its nine-month net of $97,455,000 compared to $131,403,000 last year, while the September quarter's $13,000,000 was scarcely more than half of last year...
...away the most notable of corporate achievements was the second-quarter showing of General Motors Corp. Industrialists and financiers hailed it as the product of President Alfred Pritchard Sloan Jr.'s shrewd managerial ability and the driving sales force of Richard H. Grant whose radiating enthusiasm built Chevrolet's sales from 314,000 cars in 1924 to 1,001,000 in 1927. Although during the June quarter GM sold 2.5% less cars than in the corresponding 1930 period, the net income of $55,122,000 was $1,736,000 higher than in 1930. For the half-year...
Chrysler bought Maxwell it has made a four, competed with Chevrolet and Ford. But a cheaper four with newsworthy features and a determined selling campaign would make Chrysler a far bigger factor in the field than hitherto. To develop its new car, Chrysler Corp. has spent $500,000 in experimental work and testing, $2,000,000 in tooling, dies and machinery, $7,500,000 in supplying its 10.000 Plymouth dealers with display and demonstration cars. In Detroit is I he Plymouth plant, considered one of the most modern in the industry. Although it has a capacity of 2,000 cars...