Word: chevrolet
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...Chevrolet...
...stands watching Meyer that afternoon were several men who had driven racing cars when they were younger. Of these the richest and most noted was a gentleman of French descent with a spike of a mustache, a lined face, thick neck, and popping black eyes-Louis Chevrolet, godfather of an automobile...
Like Henry Ford, Alexander Winton, R. C. Durant, and Eddie Rickenbacker, Louis Chevrolet drove racing cars before he gave his name to an automobile company. A name is also the only connection that Louis Chevrolet has with the Chevrolet Motor Company. The name suggested speed, the company wanted it, so Chevrolet sold...
President William S. Knudsen of Chevrolet Motors has been devising more and better ways of helping his dealers sell Chevrolets. Dealers have cooperated finely. But they, and he, wanted more dealers' helps. So President H. T. Ewald of Campbell-Ewald Co., Chevrolet's able advertising agency, opened a Chevrolet salesroom in Detroit on his own account and last week with his sleeves figuratively rolled up was operating "a proving ground to test actual merchandizing problems . . . so the agency can grasp from experience the situations in which automobile dealers become involved. . . . We don't expect to have model...
...Chevrolet...