Word: chevrolet
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...those communities that are urging, through paid magazine advertisements, industries to locate within their corporate limits, Atlanta, Ga., last week was the most jubilant. The Chevrolet Motor Co. had decided to construct a $2,500,000 branch assembly plant in Atlanta;* and Chevrolet President William S. Knudsen had addressed an eminently quotable phrase to the Atlanta Industrial Bureau: "A plant in your city became not only a possibility, but a necessity...
...mile. Though Henry Ford has added to his weapon such potent arms as the Lincoln motors and an airplane manufacturing unit, his big gun has always been Model T Ford. General Motors Corp., on the other hand, spreads its shots. It sends out a car to strike every purse-Chevrolet, Oldsmobile, Pontiac, Oakland, Buick, LaSalle, Cadillac. It carefully picks up its dead shells and turns them into electric refrigerators, an effective barrage to cover a retreat. It invests in real estate. It trains its bullets on markets far afield, on Europe, on Australia, scattering its products all over the globe...
...that properly belongs to the next higher price class."* Earlier Mr. Ford had said: "We have no desire to take business away from any automobile manufacturer. Our thought has always been that the automobile business is prosperous only when all the makers of good cars are busy." But Chevrolet motors, manufactured under the direction of a onetime Ford executive, William Knudsen, have been hitting near enough to the low-priced market for automobiles to demolish almost half the target aimed at by the Ford Motors Co. In 1924 Ford scored 2,083,545 sales to Chevrolet...
There is, of course, a great foreign market yet to be exploited. This may keep the two manufacturers from conflicting. But it seems inevitable that plain business competition between Ford motors and Chevrolet (the most profitable unit of G. M. C.) will bring on a battle, even if Ford cars sell at a cheaper level than Chevrolet, and try, thereby, to strike a market all their...
...Chevrolet Motor...