Word: chevrolet
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...General Motors organization.* General Motors officials pondered long over a name for this new model. They knew the price-$2,495 to $2,685. In fact, corporation engineers had built this new car to meet the price, and so to fill the price gap in General Motors' group. Chevrolet is the cheapest. Then by even increase of sales price come Pontiac (made by Oakland), Oldsmobile, Oakland, Buick Standard 6 and Buick Master 6; then a long jump to Cadillac, which sells for from...
...step on your foot," said General Motors' Chairman Pierre S. duPont to Henry Ford in 1921, according to onetime Ford Sales Manager Norval A. Hawkins. Salesman Hawkins testified further: "Mr. duPont knew that if Mr. Ford wanted to he could sell his car so cheap as to make Chevrolet high priced." In 1912 the Ford company could have sold cars at cost and still earned $1,325,000 or 66% on its then capitalization of $2,000,000. Today the company can sell cars at cost and profit from the sale of parts. In 1919 its parts profits were...
...Chevrolet Larrabee Stewart...
Auburn Davis Erskine Cadillac Diana Essex Buick Dodge Flint Chandler Duesenberg Franklin Chevrolet Du Pont Gardner Chrysler Elcar Hudson Hupmobile Oakland Star Jordan Oldsmobile Steams-Knight Kissel Packard Studebaker Lincoln Paige Stutz Locomobile Peerless Velie McFarlan Pierce-Arrow Whippet Marmon Pontiac Wills-Ste. Claire Moon Reo Willys-Knight Nash Rickenbacker...
Among the sportier introductions was the low-hung Six Cylinder Jordan (green finish with khaki top). Chevrolet had a-"Sport Cabriolet" which is a coupé of roadster type: an enclosed front compartment with a rumble seat in back. The Chevrolet line is now finished in grey and uses disc wheels. Chevrolet advertising spoke of "the most outstanding automotive success in recent years." For other cars, other merits were advertised...