Word: chevrolet
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...Chevrolet Reductions in price went into effect last week-$20 to $50 on different models. At $525 the roadster and touring car are cheapest. (A Ford roadster costs...
General Motors was clearly on the way to its place in such a mass-production situation. Its Chevrolet car, brightest star in a banner year, issuing from the factories at the rate of one every twelve seconds of the working year,* has sold in numbers 40% greater than last year. Indications were that Chevrolet would be the largest singly advertised product in the U. S. next year...
...industry," a saying goes. General Motors, largest corporation in the largest industry at the end of its largest year, found itself in an excellent position to bear out that saying. Its own stability was implied by its possession of a car for every pocketbook-Cadillac, Buick, Oakland, Oldsmobile, Pontiac, Chevrolet; of specialties and accessories- Yellow Cab and Coach, G. M. C. Truck, Delco Light, Fisher Body, Jackson Wheel, A. C. Spark Plug, Harrison Radiator; and of the huge sideline, Frigidaire, which ranked only after Buick and Chevrolet as an earner this year...
...were created especially for Buick . . . the finishes on the new Buicks are in Coronation tones, the year's smartest custom effects . . . for the first time a vacuum- cleaned crank case to protect closed car passengers from engine fumes." Cadillac. Five hundred color combinations, 50 body styles and types. Chevrolet has centralized throttle and spark control and automatic stop light on all closed models; brighter, more striking Duco colors; new motor mounting; new camshaft. Nash has refined motor, 25% more power, 23% faster accelerator, new instrument board. Oakland. "The rubber-silenced chassis"; new bodies, new Duco colors. Star offers "more...
...Chevrolet gets $8,000,000 to expand its plant. Now it is losing trade from inability to supply demand...