Word: chevrolet
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...size, very light, needing no gear shift, emitting no poisonous fumes, having no carbon troubles, getting 50 miles per fuel gallon, more like a steam engine than an internal combustion engine. The General Motors Corporation would manufacture this motor, install it in all its cars (Buick, Cadillac, Chevrolet, Oakland, Oldsmobile). So said Dr. T. A. Boyd, General Motors Research Department...
General Motors already manufactures most types of motor vehicles: the Cadillac, Buick, Overland, Oldsmobile. Chevrolet, G. M. C. trucks. Taxicabs and motorbusses have only to be added...
...Chevrolet Motor...
General Motors Corporation's advertising is listed according to subsidiary companies and aggregates almost $3,000,000 (Chevrolet $1.650,000, Oakland $700,000, Buick $635,000). The first two items, however, include dealers' advertisements, so that it remains unde- cided whether or not General Motors exceeded Henry Ford...
...Corp. in 1919. At one time his fortune was stated to be $100 million. The smash in stocks beginning in November, 1919, wiped out most of this, and Durant was compelled to sell out his control of the General Motors Corp. to a banking syndicate. But the genius of Chevrolet soon organized his own auto company, and is said to have done well in its shares on the Curb. In 1921-22 he "came back" in Wall Street by making $4 million in Studebaker; he accumulated 80,000 shares at 50 and sold them at or about par. Stockbrokers...