Word: chevrolet
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Towards the end of the presentation, 'Poonsters presented the actor with a silver chalice and keys to a purple and yellow striped Chevrolet. The car's hood read: "Chevy's Heavy Chevy...
AFTER SIX MONTHS of hapless shopping for a new Chevrolet Suburban sport-utility vehicle, Phillip and Julia Maloney of Marietta, Georgia, were almost ready to give up. No matter how hard they haggled, they could never find a model with the features they wanted at a price they could afford. Then last January, Phillip, a postman and after-hours computer enthusiast, discovered a referral service called Auto-By-Tel on the Internet. He typed in what he was looking for at 11 one night and got a call from a dealer the next morning. "They talked price on the phone...
Well, why not? One truck model--Ford's F-Series pickup, the best-selling vehicle in the U.S. last year--sold more units than any of GM's seven divisions except Chevrolet. GM's truck-transmission plant in Toledo, Ohio, has operated every hour of every day for the past five years, and industry experts calculate that if GM could add two more truck plants, it could sell 450,000 more units a year, for an added profit of $3 billion...
General Motors Corp. today said that it would stop building the last of the "boats" that first made Detroit famous. By year's end, the world's biggest car company will discontinue its once-beloved, rear-wheel drive behemoths (the Buick Roadmaster, Cadillac Fleetwood, Chevrolet Caprice and Impala). GM's Arlington, Tx., assembly plant, which makes the big cars, will switch gears and start churning out popular full-size pickup trucks instead...
...when dealers must increasingly rely on rebates and other promotions to move them off their lots. "We're doing our best to keep the volume up by discounting, working on referrals and calling back customers," says Paul Spiegel, manager of a New York City dealership that sells Cadillacs, Buicks, Chevrolets and Geos. Such tactics can put dealers in a vise. "The Fed's rate hikes have dampened the ability of many Chevrolet customers to buy that new vehicle," says Bill Wolf, owner of Wolf Chevrolet/Geo in Belvidere, Illinois. "But it's difficult for a dealer to lessen the effect...