Word: chevrolet
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...Japan has few entries in the field. According to Autofacts, light trucks accounted for an astonishing 80% of all vehicle sales growth in the U.S. this year. Even Ford's Taurus, the No. 1 selling car in the U.S., has found itself trailing the Ford F-series and the Chevrolet C/K pickup trucks. Not to be outdone, Chrysler plans to roll out a stand-out-in-a-crowd version of its popular Dodge Ram this fall. Designed to resemble a scaled-down 18-wheeler, the truck will come in viper red colors and be equipped with inside pockets and panels...
Detroit is doing it the old-fashioned way: by giving good value to those who buy its vehicles. "From a competitive standpoint, I think American autos have surpassed the Japanese," observes Thomas Flagg, a trucking executive in Trenton, New Jersey, who recently purchased a Chevrolet Geo Tracker for his daughter. "On a dollar-for-dollar basis, I think you'll get more for your money from an American...
...need for new wheels has given a strong boost to sales in regions still in the economic doldrums. "I'm probably down to a 45-day supply of vehicles," says Timothy Connell, sales manager for his family's Chevrolet dealership in recession-scarred Southern California. "Normally I'd carry a 90-day supply...
...been moving off the lots. Following the lead of GM's Saturn, whose sales have risen 25% this year, American manufacturers have continued to offer autos in the $9,000- to-$12,000 price range long after Japanese carmakers virtually abandoned the segment. In that thrifty category, sales of Chevrolet's vintage Cavalier have risen 26%, while those of the Plymouth Colt and Dodge Spirit...
...lawyers in the country (he advises Ross Perot, who endowed a chair at Georgetown Law in his name) and sharing the tasks of family life. The two had met as undergraduates during her first semester at Cornell when Marty gave a lift to a friend in his old Chevrolet to pick up a date who lived in the dorm room next to Ruth's. The minute Ruth graduated in 1954, they got married at his parents' house...