Word: chevrolet
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...only about 500 annually. Powered by a 400-h.p., ten-cylinder engine, the Viper will be built for speed and handling. Chrysler insiders claim that the car will be able to accelerate like a rocket sled, zooming from 0 to 160 k.p.h. in about ten seconds, faster than the Chevrolet Corvette ZR-1. The first Vipers off the line should be available late next year at a price of $30,000 to $40,000. Chrysler hopes the new vehicle will demonstrate that the company is still a creative force in the industry, despite its recent decline in sales and market...
...Europe's new cars and engines have garnered glowing write-ups in the auto-savoring European press. The manufacturer's success is owing in large part to the successful redesign of its market-leading subcompact, a car class in which the parent company has produced notable failures like the Chevrolet Chevette. The GM Europe subcompact, which goes by the names Opel Kadett and Vauxhall Astra, is now selling at the rate of 630,000 cars a year, making it the best-selling GM car in the world...
...most damaging change in GM's 1984 reorganization was probably the dismantling of its two huge, parochial divisions, Fisher Body and GM Assembly. GM created in their place two integrated divisions, now called Buick- Oldsmobile-Cadillac (BOC) and Chevrolet-Pontiac-GM of Canada (CPC). The move may have made financial sense, but it diminished what automakers call brand character by centralizing design and engineering operations...
Beer and sport. Sport and beer. Apple pie and Chevrolet. Who could ask for anything more...
...future looks oddly familiar. The purloined photos include shots of a two-door coupe that resembles Chevrolet's 1989 Geo Storm, as well as pictures of a four-door sedan that Automobile Magazine said "could fit right into Oldsmobile's lineup." The magazine added that Saturn's mechanical features, also leaked from within GM, were not "particularly innovative." With advance notices like that, GM might do well to devote as much energy to Saturn's continued improvement as to the search for the culprit who leaked its photos...