Word: chevrolet
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...Detroit GM Comes Speeding Back After racing through bankruptcy in 40 days, a slimmed-down General Motors emerged from Chapter 11 focused on just four brands: Chevrolet, Cadillac, Buick and GMC. The Federal Government, which has committed $50 billion to the company, took a majority stake and installed a new chairman. The restructurings of GM and Chrysler were considered coups for President Obama's auto task force, whose head, Steven Rattner, said he will step down...
...Detroit A Win for GM It appears Cadillac will not be going the way of the Edsel, thanks to a federal bankruptcy judge's ruling that may save General Motors. The July 5 decision will let GM sell its best assets--including the Cadillac and Chevrolet brands--to a new company of which the U.S. government will have 60% ownership. The sale, opposed by some bondholders and consumer groups, could let the storied automaker emerge from bankruptcy in less than two months...
...Cadillac SRX, Chevrolet Equinox and GMC Terrain are replacements for older GM models that have failed to dislodge the competition in growing market segments. The SRX, for example, is aimed at a segment virtually invented by Lexus with vehicles such as the highly popular RX330. It offers a contemporary exterior design, a well-appointed interior and improved fuel economy that GM hopes will give buyers sitting on the fence ample reason to select it over a competitor. GM has also indicated that it is pricing the vehicle aggressively - that is, slightly under the competition - in an effort to win over...
...Chevrolet Equinox and GMC Terrain are aimed at the broad midmarket where motorists move among sedans, minivans and SUVs. The crossover segment, where vehicles are lighter and more fuel-efficient than traditional SUVs and not as dowdy as minivans, has grown in recent years, but the previous version of Equinox underperformed against Toyota's Highlander, Honda's Pilot and Mazda's CX9. The 2010 Equinox has a better, functional interior, more power and significantly better ride and handling than the old version, but it is an open question whether the improvements are enough to motivate motorists to trade in their...
...also promising to deliver a new range of subcompact and compact cars starting next year, along with the battery-powered Chevrolet Volt. GM has five new small cars on the drawing board, including two versions of the Cruise that will replace the Chevrolet Cobalt next spring. In addition, Henderson has confirmed that GM is working on a new family of small cars that, following the intervention of the United Auto Workers, will be built in Michigan rather than China, where GM originally planned to make them. Henderson says the new small cars will be affordable and profitable...