Word: chevrolet
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...hand an attempt to recapture the best of those images. 1968 is a first for TIME: a special pictorial issue of the magazine, available only at newsstands, more than double the size of the regular weekly issue, printed and bound with special care and sponsored by a single advertiser, Chevrolet. The project was inspired by the phenomenal popularity of our Jan. 11, 1988, cover story on the events of 1968, and by our own hunger for more images from that unusually graphic year. Some of the pictures herein originally appeared in TIME, others did not. All of them are compelling...
...gunman drove his Chevrolet station wagon to the rear of Cleveland Elementary School in Stockton, Calif. He stepped out, carrying a Chinese-made semiautomatic AK-47 rifle loaded with 75 bullets. Carved into the AK-47's stock were disconnected words: "freedom," "victory," "Hezbollah." He wore a flak jacket under a camouflage shirt jacket that bore other words, one misspelled: "PLO," "Libya," "death to the Great Satin." He had placed plugs in his ears to dull the sounds of what he was about to do. Patrick Purdy, 26, a drifter with guerrilla-warfare fantasies, had returned to the % school...
...those numbers are, basketball is only the launching pad for Jordan's accelerating financial rocket ship. Thanks largely to his agents at ProServ, a Washington-based sports marketing firm, Jordan will earn an estimated $5 million off the court this year. His list of corporate endorsements keeps growing: Chevrolet, McDonald's, Coca-Cola, Johnson Products (personal-care items produced by one of the largest black-owned businesses in the U.S.), Nike. And last fall Jordan became the first basketball player ever to appear on a box of Wheaties...
...young families: the Taurus, best- selling midsize car in the U.S., and the Sable. The sporty GM-10s have debuted as two-door versions of the Olds Cutlass Supreme, Buick Regal and Pontiac Grand Prix; the four-door models are expected next fall. Already, one of them, the Chevrolet Lumina, is known inside GM as a "Taurus killer." But inasmuch as four-door cars make up 75% of U.S. auto sales, analysts wonder why GM first came out with two-door models, then allowed production of the larger versions to languish during a slowdown in GM's capital spending. Says...
...taking the blame, but marketing strategy may be one of Stempel's weak spots. Both the Chevrolet and Pontiac divisions lost market share during and after his stints as their general manager. Stempel has yet to kill off the Cadillac Allante, a mere 1,893 of which sold last year (base price: $56,533), far below the 9,000 projected. Since becoming president, suggests one analyst, Stempel "has yet to take charge...