Word: chevrolet
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...world's No. 1 automaker (1987 revenues: $102 billion), Stempel presides over a company suffering from a showroom full of image problems. Originally known for the distinctive styling of its separate car lines, GM took a wrong turn in the 1970s when it began building cookie-cutter cars: a Chevrolet Citation was a ringer for a Pontiac Phoenix, for example. At the same time, shoddy workmanship, especially in the notorious X-car line, sent hordes of GM devotees to Toyota and Honda salesrooms for better-made products. Many customers were also lost to Ford and Chrysler, which were reviving their...
...both sides of the river beyond Matamoros. The first small hills rise in Starr County, west of McAllen, Texas. The moon darts in and out of clouds driven by a strong wind as Border Patrol officers Leo Laurel and Juan Trevino sit in the blacked-out cab of their Chevrolet Suburban. "They choose their sheriffs and deputies by the pound around here," jokes Trevino when asked why the police do not make more drug busts in one of the most important marijuana and cocaine importation routes in the country. "If an officer doesn't grab his man in the first...
...There's an old saying that we used to have that the cost of a college education was in line as long as it did not cost more than a standard Chevrolet," says John Blackburn, the director of the American Association of University Administrators (AAUA...
Today, a spanking new Chevrolet may cost $12,000. The total cost of a Harvard education is $18,200--nearly three times what it was just 12 years...
General Motors' popular Chevrolet Beretta sports coupe is as hot as a pistol. In fact, it even has the same name as a pistol. GM denies any connection to the famed brand of Italian guns favored by both the fictitious James Bond and the very real U.S. Army. But last week Italy's Fabbrica d'Armi P. Beretta of Brescia fired off a $250 million suit against GM in Manhattan, charging that the automaker was guilty of trademark infraction and unfair competition...