Word: chevrolet
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While all other areas scramble for a piece of the college skiing pie, it's still Killington that has the largest portion. More than 6000 students have spent one of the last four weeks at Killington's annual skifest. Sponsored by Miller Lite and Chevrolet, the festival has everything from skier obstacle course races to '60s and '70s revival parties. And, whether or not there's anything from the '70s that deserves to be revived, the kids seem to have fun, to drink a lot of beer and to ski a little on the side...
...identical twins reared apart, Jim Lewis and Jim Springer found they had been leading eerily similar lives. Separated four weeks after birth in 1940, the Jim twins grew up 45 miles apart in Ohio and were reunited in 1979. Eventually they discovered that both drove the same model blue Chevrolet, chain-smoked Salems, chewed their fingernails and owned dogs named Toy. Each had spent a good deal of time vacationing at the same three-block strip of beach in Florida. More important, when tested for such personality traits as flexibility, self-control and sociability, the twins responded almost exactly alike...
...ready to take charge. While her advisers collapsed in exhaustion around her suburban bungalow and a gunfight continued less than a block away, the President-elect serenely announced that she planned to take a shower and get changed. Then she had herself driven to her inauguration in her white Chevrolet van, stopping at every red light...
...hopes it will soon satisfy buyers who have complained in recent years that certain classes of mid-size GM cars -- for example, the Chevrolet Celebrity, Pontiac 6000, Buick Century and Oldsmobile Cutlass Ciera -- have tended to look as though they were made by the same cookie cutter. The first major departure will be the Beretta and Corsica, followed in the fall of 1987 by a line of intermediate-size autos, designated the W-body cars in keeping with Detroit's penchant for alphabetic code names. GM allotted nearly $7 billion, its largest development budget ever, to create the front-wheel...
...company intends to bring back its product differentiation, so that Chevrolet will once again be perceived as the bargain-price brand, Pontiac the high-powered car, Buick and Oldsmobile the posher models and Cadillac the top of the line. The new stylings may provide added motivation for GM's network of 9,720 car dealers, many of whom have been clamoring for stronger GM brand identities. Observes Joseph Cappy, president of rival American Motors: "That Chevrolet dealer network is so strong they can sell anything. You give them a good product, and they'll just knock the doors...