Word: chevrolet
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Consequently, last Fourth of July, NBC featured a clip of Springsteen singing the chorus. Up With People sang it at the Superbowl halftime. Hulk Hogan played the song every time he entered the ring. And Chevrolet offered Springsteen $12 million to use the song for a commercial campaign...
Ford has many strong products, however, that will help the company make a smooth transition to the next generation of vehicles. Ford hopes its Escort subcompact, the second-largestselling car in the U.S. after the Chevrolet Celebrity, will continue to haul in profits until the early 1990s. Moreover, Ford's truck sales, which represent 40% of the company's U.S. vehicle business, have jumped nearly 10% since last year because of the roaring popularity of pickup trucks and four-wheel-drive vehicles. For the next several years, at least, Ford's good times are likely to keep on truckin...
General Motors was in no mood to hold back last week. Dispirited by slumping profits and weary of accusations that it produces bland, look-alike autos, the company decided that it needed to give car buyers a peek at coming attractions. In a surprise marketing step, GM's Chevrolet division announced it would supply Avis, National and other car-rental agencies with several thousand advance models of its 1987 Corsica sedans and Beretta coupes. GM hopes that the cars, to be available for rent about three months ahead of their official March 12 debut, will turn some heads. The spiffy...
...sure, the quality of life for the raisin-growing Kensington family has been drying up for years. The family patriarch was crushed to death 20 years ago in a dehydrator accident. Now his widow Charlotte (Carol Burnett) spends her time sipping Bloody Marys and being chauffeured around in a Chevrolet station wagon while the Rolls is being repaired...
...meet the requirements, GM had threatened to close some of its big-car factories, including Detroit's Clark Street Cadillac factory and the Chevrolet Camaro and Pontiac Firebird plant in Van Nuys, Calif. The company organized a letter-writing drive among more than 10,000 workers, local officials and state legislators that resulted in a cascade of mail to the Transportation Department during the past year. A GM statement last week said that the Government's leniency was "good news for American consumers and autoworkers" and "in keeping with the requirements of both the law and the real world." That...