Word: chevrolet
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...known only to Hyundai officials, who have code named it the X car. It will be unveiled in March and is expected to sell for as little as $5,000. That would make it cheaper than the Japanese-made Suzuki (base price: $5,151), a mini sold by Chevrolet as the Sprint in nine Western states and the lowest-priced car in America. The larger car, the Stellar, will begin at $7,000. Hyundai intends to begin assaulting the American market in California, where the Japanese also started...
...last time a new name plate appeared at General Motors was 1926, when the company introduced the Pontiac. Last week another one was added. Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac suddenly got a baby brother. In GM's boldest plan yet to counter Japanese imports, Chairman Roger Smith announced that it would set up an entirely new company, called Saturn Corp., to produce its long-planned line of subcompact cars. Smith called Saturn "the key to GM's long-term competitiveness, survival and success as a domestic producer...
...wheelers and big commercial carriers, but small trucks, vans and other vehicles that share some features with passenger cars. Many suburban housewives have fallen in love with minivans (estimated 1984 sales: 225,000), and thousands of yuppies are hooked on such off-the-road vehicles as the Chevrolet S-10 Blazer (sales so far this year: 130,727), the American Motors Jeep (79,807) and the Ford Bronco II (91,651). The fastest-moving truck of all is the small pickup. The nine different models of the compact carrier will have combined sales of 1.1 million this year, more than...
...Says Lynette Maker, a nurse in Burlington, Wis., of her new Cherokee Chief Jeep: "It has enough room for hauling and doesn't drive like a truck." The vehicles can also be purchased with air conditioning, power seats and expensive stereo equipment. Says Ed Rikess, owner of Southview Chevrolet in St. Paul: "The biggest option is the fanciest music system we can get." One out of four small pickups is sold with four-wheel drive, which provides greater traction on slippery roads and the freedom to gambol across beaches and hills...
...prices. Though they face a 25% import duty imposed in 1980, they are unfettered by the quotas that restrict the number of cars they can export to the U.S. A Mazda Sundowner B-2000 can be bought for $5,795. The lowest-cost American-made pickup is the Chevrolet...