Word: chevrolet
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Question: Which is the best-selling vehicle in the U.S.-the Chevrolet Cavalier, Ford Escort or Honda Accord? Answer: None of the above. A pair of pickup trucks, the Ford F-series and Chevrolet's C-series, outsell every passenger car on the market. Indeed, Americans are increasingly turning on to trucks. Says Chrysler President Harold Sperlich: "Car sales are good; truck sales are dynamite." U.S. automakers announced last week that some 3.8 million trucks have been sold this year, an increase of 33%, while car sales have risen...
Bricklin is pointing his latest venture at the same bargain-minded crowd that snapped up the Volkswagen Beetle in the 1960s. At 11 ft. 51½ in. in length, the Yugo is 3½ in. shorter than the Japanese-built Chevrolet Sprint, currently the smallest new car available in the U.S., and will cost $1,161 less. Likely customers: students and families who might otherwise buy a used...
...salary of $625,000. While the award might have been merited in view of the $3.7 billion GM earned in 1983, it was a dreadful labor relations blunder. Workers, who had been enduring wage freezes for more than two years, were outraged. Robert Sidwell, 45, a machinist at the Chevrolet plant in Parma, still has neither forgotten nor forgiven. Said he last week: "One man doesn't deserve that much. I don't care if he's the Queen of Sheba...
...walk the picket line. U.A.W. members could get just $85 a week in strike benefits and are ineligible for government unemployment payments. The average weekly salary for union members is now $506.80, and they can often earn much more with overtime. Al Manzie, 33, is a grinder at Chevrolet's gear-and-axle plant in Detroit. He has not had a raise in two years and has been laid off four times in the past 13 years. Says he: "I'm tired of being laid off. What good is having more money if you don't have...
...pall on the entire industry, not just GM," said Ronald Kelly, a Ford dealer in Stamford, Conn. After the tough years of the late 1970s and early 1980s, dealers once again face a sales slump. Those with low inventory are especially worried. Said Clara Benjamin, co-owner of Bay Chevrolet in Queens, N.Y.: "A strike is going to affect us very badly. We will be laying off help if this turns out to be a long...