Word: chevrolet
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...effort to broaden its market and appeal to younger buyers, Cadillac launched the subcompact Cimarron in 1981. More like a Chevrolet than a Cadillac, the $13,000 vehicle has failed to excite luxury-car buyers. Now General Motors is turning to a leading Italian car stylist in hopes of developing a sporty new Cadillac that may fit in better with the division's sumptuous line-up of Fleetwoods, Coupe DeVilles and Eldorados (sticker prices: up to $35,000). Cadillac has asked Sergio Pininfarina, 57, to design a two-seat convertible, named the Callisto after one of Jupiter...
This week GM's 24-member board of directors will meet in New York City to vote on Smith's latest proposal: a reorganization that would consolidate the company's five car divisions (Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac) into two groups, one selling small cars and the other larger models...
...late 1970s, it ordered its divisions to use the same basic models to save money. The most egregious instance was the J-car, which was forced into service for all five divisions. Recently a Cadillac engineer was asked to explain the principal difference between the Cadillac Cimarron and the Chevrolet Cavalier, two J-cars. His reply: "Oh, about...
Buyers were quick to catch on to the manufacturing sleight of hand. Chevrolet sales slumped partly because drivers could slide into the seat of a comparable Oldsmobile or Buick for only a few hundred dollars more. Quality also suffered, since individual divisions did not have to take responsibility for the corporate clones. The X-cars have suffered an embarrassing number of recalls and face a Justice Department lawsuit...
Under Smith's plan, Chevrolet and Pontiac would be combined into a small-car group, which would sell nothing larger than intermediate-size models such the Chevrolet Celebrity and Pontiac A6000. Production of big cars would be restricted to Buick, Oldsmobile and Cadillac. GM would continue to market cars under the present five names. Each part of the bifurcated company would still be larger than either Ford or Chrysler. Word around Detroit last week was that Chevrolet General Manager Robert Stempel, 50, will take over the small-car group, while Buick Boss Lloyd Reuss, 47, will head the large...