Word: chevrolet
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...that Chrysler was indeed alive, even if it was not exactly well. Again he turned to his old employer and wooed away Kenyon & Eckhardt, the New York City advertising agency that had represented Ford for 34 years. lacocca's carrot was a $140 million account, the second largest (after Chevrolet) in the auto industry. The agency decided the most sensible way to spend the money was to market the chairman himself...
Iacocca's LeBaron crystallized this ephemeral market, got Detroit thinking topless once again and started the convertible renaissance. Other U.S. makers are now weighing in with competitively priced models of their own. Chevrolet, aiming at what General Manager Robert Stempel calls the "wind-in-the-face crowd," is planning to introduce a version of its Cavalier in May, probably priced between $10,000 and $12,000. Ford's Mustang was reissued in November as a smartly styled convertible for about $12,500 and was a big star in commercials during the Super Bowl. Early production problems have been...
...closed GM plant in Fremont, Calif. About half the parts, including the all-important engine and drive train, would be made by Toyota in Japan. A second factory would be built next door to produce metal body parts. Production of the car, which would probably be marketed by Chevrolet dealers, is scheduled to begin in late...
...manner of an experienced mechanic who senses that a problem is not entirely solved even though a test meter's needle may indicate otherwise, auto executives look warily at the figures and fear that any rebound in interest rates could brake the sales rise. Cautions Robert Stempel, Chevrolet Division general manager and a GM vice president: "The market is very volatile. We're going to have to keep everything in perspective...
...night of June 3, 1973, a Chevrolet Caprice, driven by a woman, was forced off Interstate 57 in southern Cook County, Ill., by a car carrying four men. One of them pointed a 12-gauge pump shotgun at her, ordered her to strip and then to climb through a barbed-wire fence at the side of the road. As she begged for her life, her assailant thrust the shotgun barrel into her vagina and fired. After watching her agonies for several minutes, he finished her off with a blast to the throat. Less than an hour later, the marauding motorists...