Word: chevrolet
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...enable it to glide relatively easily over the current bumps. The company still has a massive $40 billion six-year capital-spending program. The money will pay for the development of a new GM car every six months until 1985. Following next spring's J-car, the sporty Chevrolet Camaros and Pontiac Firebirds will be down-sized in 1982. Then in the 1983 model year GM will introduce a front-wheel-drive family car that will seat five...
...world auto market of the late 1980s will also be a much more homogeneous one. U.S. companies for years built big cars like the Chevrolet Caprice for the North American market, and smaller ones like the Opel Rekord abroad for the foreign market. By the mid-'80s, however, there will be one world auto market. The same car is likely to be seen on the streets of Frankfurt, West Germany, and Fargo, N. Dak. The Lynx, Escort and J-cars are all such "world cars." Models will be assembled in places like Japan and South America, in addition...
...sale of its small cars with profits from its big ones. That will stop. GM is already closing the price gap between big and small by raising the prices of its X-cars faster than those of its larger ones. Since April 1979 the basic sticker price for a Chevrolet Citation has increased...
...current generation of American small cars is vastly superior to the Ford Pinto and the Chevrolet Vega. The American public now views the car as they should have years and years ago: as an instrument to get you from one place to another...
...cars they buy. Customers will refuse delivery of a new car that has a stray smudge of grease or a crooked seat seam. All U.S. cars and most foreign ones must be repainted before they hit local showrooms so that they will conform to higher quality standards. When Chevrolet sent its first Citation X-car to Japan for inspection, the company got back an embarrassing list of 105 defects that had to be corrected before the car could be sold there...