Word: chevrolet
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THAT IS WHY, come Thanksgiving, all the runners will begin to return home from the Appalachian ghettoes of Cleveland, Dayton, Akron, and Detroit, from the Chevrolet assembly lines and the Goodyear rubber plants. They will pour out in their new cars, filled with their new children, to show off in front of family and old high school friends, to make the narrow mountain roads a bit more dangerous for a few days. Union Dues captures this spirit; Sayles knows, as they do, deep down, that they are interlopers almost anywhere except the hills. As for most of us, beneath their...
Having no power and weighing as much as 40 Chevrolet sedans, the shuttle was essentially an overweight glider. But despite the still-unexplained failure of one of the ship's five computers, her brief flight went exactly according to plan. "You're flying good," said one of the chase pilots, as the free-flying Enterprise tested her wings for the first time. A few moments later, Haise and Fullerton dropped the heavy craft down, then pulled up in a "flare," or simulated landing maneuver, to evaluate the orbiter's landing characteristics. "It's really there," said...
More important to Detroit than the subcompact trade-which, while growing fast, still accounts for just a bit more than 10% of U.S. sales-is the market for mid-size vehicles. This broad bracket, embracing compacts (such as Chevrolet's Nova and Buick's Skylark) as well as intermediates (Chevrolet's Chevelle, Ford's LTD II) and what the industry chooses to call luxury small intermediates (Chrysler's Le Baron and Diplomat), is accounting for 54% of all U.S. auto sales this year. By contrast, the traditional standard or full-size cars now account...
Another reason for the success of imports is that U.S. automakers have dealt in the small-car market with their left hands. They have done little more than scale down existing models to meet the challenge of foreign competition. Chevrolet's Vega has been a dud; the Chevette is cramped and lacks style, and so does Ford's Pinto, despite its healthy sales. Detroit does share indirectly in the import boom through sales of autos built abroad by subsidiaries or affiliates of U.S. companies. That includes such models as the Dodge Colt, the Plymouth Arrow and the Buick...
...looks like an Oldsmobile, bears the Oldsmobile name plate and is sold by an Oldsmobile dealer, is it in fact an Oldsmobile? Chicagoan Joseph Siwek thought so until his mechanic looked under the hood of Siwek's new Olds Delta 88 last winter and found a Chevrolet engine. His discovery led to the revelation that General Motors has been using Chevrolet engines, not only in Oldsmobiles, but in Buicks and Pontiacs as. well. To date, 40 suits alleging fraud have been filed against GM-14 by states, acting on behalf of all buyers of GM cars in their jurisdictions...