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Swimming Pool. Atlanta Chevrolet Dealer Doug McCurdy is getting browsers in a buying mood by letting them work off frustrations by taking a sledgehammer to an old Mercury emblazoned with the words INFLATION, RECESSION, GLOOM, DOOM. In Mount Vernon, Ohio, Lincoln-Mercury Dealer Jack Ostrander has started accepting cattle from local farmers as part of a trade-in deal on new cars. Ostrander pays 65? per Ib. for steers or heifers, which he ships to his farm for resale later...

Author: /time Magazine | Title: AUTOS: Detroit's Gamble to Get Rolling Again | 2/10/1975 | See Source »

...responding fast enough to the public's growing preference for small cars. Between 1965 and 1973, sales of small imported cars jumped 200%, to 1.7 million. This evidence of the change in tastes was later reinforced by the popularity of such subcompacts as the Ford Pinto, the Chevrolet Vega, the American Motors Gremlin and the Dodge Colt. American Motors Chairman Roy Chapin read the signs astutely and steered his faltering company almost exclusively into small cars-a providential move that greatly helped...

Author: /time Magazine | Title: AUTOS: Detroit's Gamble to Get Rolling Again | 2/10/1975 | See Source »

...glut of small cars. Typically, models carrying a list price of about $3,000 bring a $200 rebate, and those costing $4,000 or more a refund of up to $600. Under the GM plan, customers will get a rebate of $200 on compacts and subcompacts, including Chevrolet's Vega and Oldsmobile's Omega. Buyers of Chevrolet's sporty new Monza 2 + 2, or Buick's Skyhawk will receive $500. Ford is offering $200 on small economy cars such as the Pinto and $500 on small luxury cars such as the Mustang II Ghia. American Motors...

Author: /time Magazine | Title: AUTOS: Detroit's Sale: Everything Goes! | 2/3/1975 | See Source »

...directly from the company. This week's specials, Dodge Dart Swingers and Plymouth Dusters, qualify for $200 rebates. In addition, the company is offering a $100 bounty to customers who trade in certain cars made by its competitors. This week, for example, a motorist trading in a used Chevrolet Vega or Ford Pinto for a new Swinger would get a $300 check from Chrysler, regardless of what kind of markdown he was able to get from the dealer on the car's basic sticker price of $3,518. In this case, the rebate would in effect...

Author: /time Magazine | Title: AUTOS: Cracks in the Price Wall | 1/20/1975 | See Source »

...ranks as the foremost harpsichordist of the day. In addition to his appearances with the Philharmonic and the Chicago Symphony this season, he will give 40 or so recitals across the U.S., arriving for each concert with his 10-ft.-long Rutkowski and Robinette harpsichord neatly bundled inside a Chevrolet Sportvan. Between 1964 and 1971, Kipnis made 14 superlative discs for Epic and Columbia-notably a choice LP of short works, The Harmonious Blacksmith, that remains the best single recorded introduction to the instrument and its music. This week Angel, for whom Kipnis has recorded since 1972, releases...

Author: /time Magazine | Title: Music: Prince Igor | 1/13/1975 | See Source »

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