Word: chevrolet
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...Vince Lombardi. "The way to win," he says, "is to get out in front and improve your position. When you're green you're growing, but when you're ripe you're next to rotten." His hard sell seemed appropriate enough at General Motors' Chevrolet division, where as general sales manager he set a record of 3 million vehicles sold in 1971, but somewhat out of place at the Cadillac division, which he took over as general manager in January 1973. The haughty Cadillac traditionally is supposed to sell itself...
When that car stalled within a few blocks, the three fugitives seized a blue Chevrolet station wagon, which they drove until they saw a blue Ford van with a for-sale sign in its window parked in front of the Matthews home. Emily Harris walked up to Tom Matthews and said she would like to test-drive the truck. Once around the corner, Emily stopped to pick up her husband and Patty. "Do you know who this is?" Harris asked Matthews. "This is Tania." Tania was the name Patty had adopted with the S.L.A. and used while making several...
...park." When he is not speeding off on one of Del Rio's roaring motorcycles or playing pinch and tickle with a girl in the middle of a stack of tires, Jackson exchanges stories with Tony and the boys or busies himself rebuilding the motor on his 1940 Chevrolet...
...people start banking more of their paycheck instead of spending it. "The energy shortage should lessen the popularity of shopping as a sport," laments Sumner Feldberg, chairman of Massachusetts-based Zayre discount stores. "We're in for a period of tough retailing." Says Dick Balch, a suburban Seattle Chevrolet-Fiat dealer: "It looks to me as if the economy has just plain stopped...
Both the Cadillac and Cutlass low m.p.g. figures, like many others that automakers proclaim, were achieved on proving grounds, scarcely much of a test of what motorists can expect in normal driving. One indication: Chevrolet -which commendably has stayed out of the race to advertise mileage figures -found last year that four of its Impalas got 18 m.p.g. on proving grounds...