Word: chevrolet
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...escalator clause; but the growing sense of futility attached to assembly-line work-psychologically at least, the real issue of the strike-was barely confronted. The settlement mostly dealt with added pay, a little more vacation, and slightly earlier retirement. Only a year later, worker discontent exploded again at Chevrolet's highly mechanized Vega plant in Lordstown, Ohio...
...their ultra-American patriotism, the cadet seniors had saved up their base pay for four years in order to buy the ultimate symbol of traditional American brute power and gaudiness, a Chevrolet Corvette. GM's domination served as a fitting contrast to Cambridge, where such automotive monstrosities are rare and BMW's and Volkswagens are the only cars one seems to see. The fact that I have a BMW, however, makes the validity of this analysis open to serious doubt...
...doggers build up repertoires of twists, turns, spins and somersaults. Four Utah ski resorts will sponsor hot-dog exhibitions this season. Last winter 110 hot-doggers got together at Waterville Valley, N.H., for the second annual Eastern Regional Exhibition Skiing Championship. The winner tooled off in a new Chevrolet...
...General Motors touted its Chevrolet Chevelle as having ten advantages that keep the car from "becoming old before its time." As proof, G.M. told the FTC that the Chevelle comes in a "full line of models" and has such features as body by Fisher, two front head restraints (which are required by law) and back-up lights. The FTC study notes: "No explanation was given on how these features constituted advantages" over other cars...
...three uninterrupted hours, the little blue Chevrolet Vega cruised steadily around the Michigan International Speedway southwest of Detroit at a constant 50 m.p.h. That performance fell far short of setting any endurance or speed records. But when the car finally pulled into the pits, the joy at trackside was unconfined. Toasts were drunk and the engineer who had prepared the Vega for its run was doused with beer. The small knot of men had every reason to celebrate. Their little car had just traveled some 150 miles at a respectable highway speed, although under its hood there was nothing more...