Word: chevrolet
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...fight the inroads of the imports, Detroit's two largest automakers last week put their much remarked mini-car models on sale. Both General Motors and Ford waited until the last minute to set sticker prices for the new lines. The biggest surprise was the price of Chevrolet's Vega 2300, which turned out to be about $150 higher than that of a comparable Ford Pinto and about $190 higher than that of the cheapest Volkswagen...
...secret for beating Volkswagen is quality," says Chevrolet General Manager John Z. DeLorean. Pinto and Vega offer newer styling and better handling characteristics than the Volkswagen. The cheaper Pinto reflects Ford's conviction that VW must also be met head-on in terms of price...
...U.A.W. and the automen had taken George Meany's proposition to heart. Leonard Woodcock's low-key style is in sharp contrast to Reuther's combativeness. The companies, too, have been less belligerent than Roche's tough words would indicate. At the Norwood, Ohio, Chevrolet assembly plant, workers staged a nine-day go-slow without audible protest from General Motors. Last week a jurisdictional strike halted work at the Lordstown plant, the home of G.M.'s subcompact, the Vega 2300. Normally, says Woodcock, the company would be "kicking and screaming and disciplining right and left...
...gain a larger share of the muscle-car market, Chrysler entered its brand-new Dodge Challenger in the Trans-Am for the first time this year, along with a redesigned Plymouth Barracuda. American Motors convinced Mark Donohue and Roger Penske, Trans-Am champions for the past two years in Chevrolet Camaros, to switch to its Javelins in a deal that will earn the pair a reported $3,000,000 over the next three years. General Motors countered by appointing Jim Hall, designer and driver of the innovative Chaparrals to head its Camaro team, while Veteran Driver Jerry Titus is pushing...
...party's over. Now for that long drive back home to sleep it off. You weave your way to your 1975 Chevrolet, climb in, settle back and turn the ignition key. Five numbers light up in red on your dashboard−and quickly go out. What were they? You try to repeat that sequence by quickly punching five numbered buttons in the proper order; in your stupor, you are too slow−or you get one number wrong. Try again. A different sequence of numbers flashes on. Another miss. Better pull yourself together and concentrate. But you fail...