Word: chevrolet
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Trans Am racing has undergone tremendous growth in the past few years. This year some of the top drivers in the country are competing on factory backed teams. Roger Penske, whose Chevrolet Camaros won the series champion ship the past two years, signed a contract for several million dollars with American Motors to campaign their Javelin for the next three years in Trans Am racing, Penske, a retired driver in his early thirties again has Mark Donohue in the cockpit of one of his cars. This year he also has a car for Cornell graduate Peter Revson...
...Hall, who graduated from Cal Tech, operates out of Midland, Texas, and is best known for his fiberglass chassis Chaparal Group 7 sports cars. He has always had close relations with Chevrolet despite the company's official non-racing stand. This year Hall replaces Penske as the official non-official Chevrolet factory team. Hall is making his return to driving following a serious crash at Las Vegas in November of 1968. He is teamed with Californian Ed Leslie, who is doing the best racing of his career at the age of 48. Jerry Thompson and Tony DeLorenzo are also running...
...first of the big three automakers to accentuate value was General Motors, and it is still pressing that theme farther than its competition. Newspaper promotions for Chevrolet are headlined: Right Car. Right Price. Right Now. To sweeten the deal, G.M. is lopping $148 off the list price of the Chevelle four-door and $147 from the Chevelle hardtop. Ads for Buick read: "Everybody is looking for a bargain. Here's one you can believe in." The Chrysler-Plymouth Division promotes its Barracuda sports car by comparing its cost with competing models of G.M. and Ford. "Even the price...
...wreckings-followed by interment of the beasts-were a common protest against the internal-combustion engine. Some students at Florida Technological University held a trial to condemn a Chevrolet for poisoning the air; they tried to demolish it with a sledgehammer, but the car resisted so sturdily that the students finally shrugged and offered it to an art class for a sculpture project...
Lynx v. GMini. G.M. may recoup in this market when it introduces a new small car this summer. The car, so far called the XP-887, was late in getting an official name. G.M. President Edward Cole wanted to call it the "Lynx," while Chevrolet's general manager, John Z. DeLorean, held out for "GMini." As of last week the final choice had not yet been made known...