Word: chevrolets
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Dates: during 1920-1929
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...knows what car company ranks third in production? Chrysler.* (Walter P., first, last and always mechanic, now collects oriental rugs and finances scientific expeditions). So proudly announced the Chrysler Co. last week, pride swelling with the thought the General Motors includes many a different car, includes also Chevrolet, which like the Ford is cheaper than the Chrysler. Of course Chrysler with its "50" selling for $750?$885 comes close to the lowest auto-price level, but people associate the name chiefly with the "70" which cannot be bought for less than $5 less than...
...make (brand) of motor car Chrysler comes fourth after Ford, Chevrolet, and thirdly Buick. General Motors, of course, makes both Chevrolet and Buick...
...General" Rosalie Gardiner Jones, a few years younger than Senator Dill, more charming than the usual caricature of a suffragette, one of the leaders of the feminist invasion of Washington through the mud of 1913; once a Chevrolet mechanic who was rewarded with the famed "yellow suffrage car" in which she toured New York State; a chicken farmer; a collector of book plates; a licensed attorney; the manager of the $5,000,000 estate left to her and her two brothers...
...General Motors organization.* General Motors officials pondered long over a name for this new model. They knew the price-$2,495 to $2,685. In fact, corporation engineers had built this new car to meet the price, and so to fill the price gap in General Motors' group. Chevrolet is the cheapest. Then by even increase of sales price come Pontiac (made by Oakland), Oldsmobile, Oakland, Buick Standard 6 and Buick Master 6; then a long jump to Cadillac, which sells for from...
...step on your foot," said General Motors' Chairman Pierre S. duPont to Henry Ford in 1921, according to onetime Ford Sales Manager Norval A. Hawkins. Salesman Hawkins testified further: "Mr. duPont knew that if Mr. Ford wanted to he could sell his car so cheap as to make Chevrolet high priced." In 1912 the Ford company could have sold cars at cost and still earned $1,325,000 or 66% on its then capitalization of $2,000,000. Today the company can sell cars at cost and profit from the sale of parts. In 1919 its parts profits were...