Word: chevrolets
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Dates: during 1930-1939
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Against the current used-car glut General Motors has again led the attack. Chevrolet is paying a $20 bonus for each jallopy junked, additional bonuses to salesmen who move more used cars than normally. Oldsmobile also has a bonus plan, stresses "safety inspected" used models. No mean share of GM advertising in the past few months has been devoted exclusively to used-car promotion...
Last week Ford Motor Co. announced easier finance terms for prospective Ford buyers. Feature of the plan was a maximum monthly payment of $25. Last week Chevrolet Motor Co. an nounced that during January it would pay its dealers $20 for every old car scrapped or junked, had appropriated $1,000,000 to get ancient wrecks off the highways...
...automobile industry, however, the bulk of the truck business is concentrated in a handful of companies. Ford and Chevrolet make nearly three-fourths of all U. S. trucks sold. Dodge makes another 10%. Biggest non-passenger-car truck builder is International Harvester, with still another 10% of the business. One good reason for Harvester's dominant position among the independents is the fact that one out of every four trucks is a farm truck. In the first ten months of last year these four companies sold 91% of all commercial vehicles registered...
...business is in low-priced, low-capacity units. White Motor makes a zoo-passenger bus with a twelve-cylinder "pancake" motor (cylinders opposed horizontally instead of in a V), which sells for $16,000. A bus is only one unit in production figures, but $16,000 would buy 25 Chevrolet delivery wagons. A ten-ton Mack truck costs around $8,000 without body, a price which would purchase a sizable fleet of Dodges...
...Cash Register, under John H. Patterson, father of high-pressure selling. Next he sold Delco home-lighting units to U. S. farmers. After General Motors acquired the Delco Company, Frigidaire was combined with Delco and Mr. Grant added the iceless icebox to his sales triumphs. In 1924 he became Chevrolet sales manager, did for Chevrolet sales what Mr. Knudsen did for Chevrolet production. Since 1934 he has been vice president in charge of sales for the entire General Motors line...