Word: chevrolets
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Dates: during 1930-1939
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...what made the 1935 Fords more interesting than other Fords was the fact that their maker announced last autumn with considerable fanfare that he planned to sell 1,000,000 of them-"or better"-in the third year of Roosevelt II. A dozen years ago when Chevrolet sales were 76,000 and Plymouth was not even an idea in Mr. Chrysler's head, Mr. Ford was turning out Model T's at the rate of 2,000,000 per year. But Chevrolet has outsold Ford in six of the past eight years, and the last million-car year...
...Chevrolet...
Said Mr. Ford in 1933: "I don' t know how many cars Chevrolet sold last year. I don't know how many they're selling this year. I don't know how many they may sell next year. And-I don't care...
...Ford's indifference to his competitors is no pose. His sole interest is in building the best car he can for the money. To him merchandising is merely a necessary nuisance. If a person chooses to buy a Chevrolet or a Plymouth, the loss, Mr. Ford feels, is the buyer's, not his. Even the staggering deficits rolled up in the Depression-$132,000,000-do not bother him. It is, to Henry Ford, merely money "spent...
...Ford's competitors, however, have stockholders to think of, and last year the Man of Dearborn increased his share of the national business from 20% in 1933 to 28% of all cars sold. Relatively, both Chevrolet and Plymouth lost ground. What they will do in 1935 no man knows...