Word: chevrolets
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Dates: during 1930-1939
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Price War? The motor industry, flushed with the excitement of its spring sales drive (TIME, April 4), denied that a price war began last week. But no sooner had the new Ford prices been announced than Chevrolet made slashes of from $10 to $55. Pontiac followed with reductions of from $20 to $50. In the higher brackets, Hupmobile made $100 to $200 reductions. Willys-Overland, with its six-cylinder roadster $45 under the Ford V-eight, said it would enter no price war. Rockne, Graham-Paige, Continental-de Vaux all said no price changes were contemplated...
...Rockne six, making its first public appearance, proved to be a trim little job with lines more like Plymouth's than Chevrolet or Ford. It can be recognized on the street by an R on the hubcap, a slightly slanted V-type radiator and the generous width of its glass panels. Its streamlined fenders will not be so distinguishable from its competitors this year as they would have been last. Prices: $585-$695 for the 66-h. p., 110-in. wheelbase model; $68s-$795 for the 72-h. p., 114-in. model...
Strenuous advertising copy is ready for launching next week. Excerpt: "Forceful as Rockne himself was forceful; practical as he was practical; stirring as his influence was stirring." The Rockne Six (the trade quickly called it the Rockne Coach) will sell at two prices. One model will compete with Ford, Chevrolet and Plymouth, marking Studebaker's entrance into the low priced field. The other will sell in the Pontiac and Essex range...
...after explaining that unwillingness to cooperate on Mr. Ford's part had dashed his plans for an automobile cartel (TIME, Oct. 26).* Last week Ford's world 1931 production was estimated by the New York Daily Investment News at 800,000 cars, equal to the estimate for Chevrolet, greater than that of any other competitor. Also last week, a Ford wage-cut heralded a new Ford model...
...extremely good report was issued by Chrysler Corp., whose Plymouth is bringing stiff competition to Ford and Chevrolet. For the nine months Chrysler earned $3,771,000 against $2,492,000. For the September quarter it turned in profits of $1,518,000 against a $916,000 loss in the same period of 1930. On the same day, the General Motors Corp.'s statement appeared. Its nine-month net of $97,455,000 compared to $131,403,000 last year, while the September quarter's $13,000,000 was scarcely more than half of last year...